It’s the latitude at which our first vodka was distilled, 42 degrees below the equator. The air quality at this particular spot in New Zealand is so high that it’s referred to as a target and benchmark for the rest of the world. The untouched New Zealand landscape is of great importance in contributing to the unparalleled clarity and purity of 42BELOW vodka. Our signature vodka is made with the pure softness of New Zealand spring water. It has a smooth rich spirit with soft aromas of aniseed, a toasty grainy flavor of finest wheat, and a long, lingering finish with a hint of sweetness.